Privacy Policy

Welcome to Domino Dojo. We are the team behind the Domino Dojo mobile application (the "App") and its associated website located at www.dominodojo.com (the "Site"). Our company is committed to protecting the privacy of everyone who plays our game, visits our website, or interacts with our services.

This Privacy Policy explains what information we collect when you use the Domino Dojo App or Site (together, the "Services"), why we collect it, how we use and share it, and what choices you have regarding your information. Please read this Policy carefully before using our Services.

By downloading, installing, or using the Domino Dojo App, or by visiting our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms described here, please do not use our Services.

We collect information in several ways: information you provide directly, information collected automatically when you use the App, and information obtained from third-party services like advertising and analytics providers.

Information Collected Automatically

• Device Identifiers: A unique identifier assigned to your device (such as an Android Advertising ID or Apple IDFA/IDFV). These are used to distinguish unique users and provide personalized advertising where permitted.
• Advertising IDs: Mobile advertising identifiers provided by your operating system (Google Play Services Advertising ID on Android, or Identifier for Advertisers on iOS). You may reset or limit the use of these identifiers through your device settings.
• IP Address: Your Internet Protocol (IP) address is collected automatically when you connect to our Services. It is used for fraud prevention, security, geographic analytics, and to determine your approximate location for applicable privacy law compliance.
• Gameplay Data: Information about how you interact with Domino Dojo, including game scores, win/loss records, tiles played, game modes accessed, session duration, in-app progression, and tournament participation data.
• Usage Analytics: Information about your use of the App, including features accessed, buttons tapped, screens viewed, crash reports, error logs, and the time and date of your sessions.
• Device Information: Technical data about your device, including the device model, operating system version, app version, browser type (for website visitors), screen resolution, language settings, and mobile network information.

Information You Provide Voluntarily

• Username or Display Name: If you choose to create a profile or participate in tournament features, you may provide a display name or username.
• Communications: If you contact us for support or feedback, we collect the content of those communications along with any contact information you provide (such as your email address).

Information We Do Not Collect

We use the information we collect for the following purposes:

Operating and Providing the App

• To deliver core gameplay functionality, including game logic, turn management, and scoring.
• To save and restore your game progress, statistics, and achievements.
• To operate tournament and competitive features, including leaderboards and match history.
• To enable multiplayer functionality where applicable.

Advertising (Google AdMob)

• To display advertisements within the App via Google AdMob, our advertising partner. These ads help keep Domino Dojo free to download and play.
• To serve personalized or non-personalized ads depending on your consent preferences and applicable law.
• To measure the effectiveness of ads shown in the App.

Analytics and Improvement

• To understand how players use the App so we can identify bugs, performance issues, and areas for improvement.
• To analyze gameplay trends and improve game balance, difficulty, and user experience.
• To perform A/B testing on new features before wider release.
• To generate aggregate, anonymized reports about App usage.

Safety and Legal Compliance

• To detect, prevent, and respond to fraud, cheating, abuse, and other harmful activity.
• To enforce our Terms of Service and other applicable agreements.
• To comply with applicable laws, regulations, and legal processes.
• To respond to lawful requests from government authorities.

Communications

• To respond to your support requests, questions, or feedback.
• To send you important notices about the App, including updates to this Privacy Policy or our Terms of Service.

Domino Dojo is a free-to-play app supported by advertising. We use Google AdMob, a mobile advertising service provided by Google LLC ("Google"), to display ads within the App. This section explains in detail how AdMob operates and what data it collects.

What AdMob Collects

When you use Domino Dojo, Google AdMob may collect and process the following categories of data:

• Your mobile advertising identifier (Advertising ID / IDFA)
• Your IP address and approximate geographic location derived from it
• Device and browser information (model, OS version, language, time zone)
• Information about ads served, clicked, or viewed within the App
• Interaction data with advertisements (impressions, clicks, conversions)
• App usage signals used for ad targeting and measurement

Personalized vs. Non-Personalized Ads

Google AdMob may serve two types of advertisements in the App:

• Personalized Ads: Ads targeted to you based on your interests, inferred demographics, browsing history, and other signals collected across Google's ad network. Personalized ads require your consent in jurisdictions where such consent is legally required (such as the EU/EEA under GDPR).
• Non-Personalized Ads: Ads that are contextually relevant to the App but not targeted based on your personal profile. Non-personalized ads may still use your IP address and device information for frequency capping, fraud prevention, and aggregate reporting.

Google's Data Practices

Google processes data it collects through AdMob in accordance with its own privacy policies. We encourage you to review:

• Google's Privacy Policy
• How Google uses information from sites or apps that use its services
• Google Ad Settings (to manage your personalized ad preferences)

Consent Management (EEA, UK, Switzerland)

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we use the Google-certified Consent Management Platform (CMP) integrated into the App to obtain and manage your consent in accordance with GDPR and applicable frameworks, including the IAB Transparency and Consent Framework (TCF). You may update your consent choices at any time through the privacy settings within the App.

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and applicable national data protection laws apply to your personal data. This section provides the additional information required under GDPR.

Data Controller

Lawful Basis for Processing

We process your personal data only where we have a lawful basis to do so. The following lawful bases apply to our processing activities:

• Consent (Art. 6(1)(a) GDPR): For the serving of personalized advertisements via Google AdMob, and any other processing for which we expressly request your consent. You may withdraw your consent at any time.
• Legitimate Interests (Art. 6(1)(f) GDPR): For analytics, fraud prevention, app security, crash reporting, and improving the App's functionality, where our legitimate interests are not overridden by your rights.
• Contractual Necessity (Art. 6(1)(b) GDPR): For processing necessary to provide the game features you access, including gameplay data, session management, and tournament participation.
• Legal Obligation (Art. 6(1)(c) GDPR): For processing required to comply with applicable law or respond to valid legal requests.

Your Rights Under GDPR

As a data subject under GDPR, you have the following rights:

To exercise any of these rights, please contact us at privacy@dominodojo.com. We will respond to your request within 30 days. We may need to verify your identity before fulfilling the request.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the EEA, including the United States, where our service providers (including Google) operate. When such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or we rely on providers that participate in recognized adequacy frameworks.

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights regarding your personal information. This section describes those rights and explains how to exercise them.

Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information as defined by the CCPA:

• Identifiers: Advertising IDs, device identifiers, IP addresses.
• Internet or Network Activity: Usage data, gameplay interactions, crash reports, and App analytics.
• Geolocation Data: Approximate location inferred from IP address.
• Inferences: Aggregated gameplay preferences and behavioral patterns derived from usage data.

Your California Privacy Rights

• Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell (or share) about you, including the categories of personal information, the purposes for collection, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law (such as information needed to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: California law gives you the right to opt out of the "sale" or "sharing" of your personal information. We share certain advertising identifiers and usage data with Google AdMob for advertising purposes, which may constitute "sharing" under the CCPA. You may opt out of this sharing by contacting us at privacy@dominodojo.com or by limiting ad tracking through your device settings.
• Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under the CPRA in the course of normal App operation.

Non-Discrimination

Shine the Light

California residents may also request information about any disclosures of personal information to third parties for their direct marketing purposes in the prior calendar year. We do not disclose personal information to third parties for their direct marketing purposes.

How to Submit a Request

To submit a CCPA/CPRA rights request, please contact us at privacy@dominodojo.com. We will acknowledge your request within 10 business days and respond within 45 calendar days. If we require additional time (up to a total of 90 days), we will notify you of the extension in writing.

We value your privacy and do not sell your personal information to data brokers or marketing companies. We share your information only in the limited circumstances described below.

Service Providers and Partners

• Google AdMob (Alphabet Inc.): We share device identifiers, advertising IDs, and usage data with Google AdMob to display advertisements within the App. Google may use this data in accordance with its own privacy policy and may combine it with data from other Google services. See Section 4 for full details.
• Analytics Providers: We may use third-party analytics services (such as Firebase Analytics, provided by Google) to help us understand App usage and player behavior. These services receive usage data, device information, and aggregated or pseudonymized gameplay data.
• Crash Reporting Services: We may share crash logs and error data with crash reporting tools to diagnose and fix technical issues. This data is typically pseudonymized and does not include directly identifiable information.
• Cloud Infrastructure: We may use cloud hosting and backend service providers to store game data, manage server-side features, and support tournament infrastructure. These providers process data only on our behalf and under our instructions.

Legal and Safety Disclosures

We may disclose your information to third parties, including law enforcement or government authorities, when:

• Required to do so by applicable law, court order, or legal process;
• Necessary to protect the rights, property, or safety of Domino Dojo, its users, or the public;
• Necessary to detect, prevent, or address fraud, security incidents, or technical issues.

Business Transfers

In the event of a merger, acquisition, restructuring, asset sale, or similar business transaction, your information may be transferred as part of that transaction. We will notify you of any such change via a prominent notice in the App or on our website.

What We Do NOT Do

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

Retention Periods

• Gameplay and Account Data: Retained for as long as your game profile remains active, plus up to 90 days after account deletion or inactivity to allow for error correction and dispute resolution.
• Analytics and Usage Data: Aggregated and pseudonymized analytics data may be retained for up to 24 months to identify long-term trends and support App development.
• Advertising Identifiers: Advertising IDs are subject to the retention policies of our advertising partners (Google AdMob). You may reset your advertising ID at any time through your device settings, which effectively deletes the link between past data and your device.
• Support Communications: Records of support interactions are retained for up to 3 years from the date of last contact.
• Legal Compliance Data: Information required for legal, regulatory, or accounting obligations may be retained for the period required by applicable law, typically up to 7 years.

When data is no longer needed, we securely delete or anonymize it. If secure deletion is impracticable (for example, because data is stored in backup archives), we will isolate the data from active use until it can be deleted.

Domino Dojo is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. If you are under 13 years old, please do not download or use the App and do not provide us with any personal information.

We comply with the Children's Online Privacy Protection Act (COPPA) in the United States and equivalent laws in other jurisdictions. The App is rated for general audiences and is designed for adult and teenage players (13+).

For users between the ages of 13 and 17, we recommend parental guidance when using the App, particularly regarding in-app purchases and social features. Parents can contact us with questions or requests regarding their minor child's use of the Services.

We take the security of your information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.

Security Measures We Employ

• Encryption in Transit: All data transmitted between the App and our servers, and between our servers and third-party services, is encrypted using Transport Layer Security (TLS).
• Access Controls: Personal data is accessible only to authorized personnel who require it to perform their job functions. Access is granted on a least-privilege basis.
• Data Minimization: We collect only the information we need for the stated purposes and avoid collecting sensitive personal data unnecessarily.
• Regular Security Reviews: We periodically review our data collection practices, security controls, and vendor agreements to ensure they meet current best practices.
• Incident Response: We maintain procedures to detect, respond to, and notify affected parties of data security incidents in accordance with applicable legal requirements.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at privacy@dominodojo.com.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

For material changes — those that significantly affect how we collect, use, or share your personal information, or that affect your rights — we will provide more prominent notice. This may include:

• A notification within the Domino Dojo App (such as an in-app banner or pop-up);
• An email notification if you have provided us with your email address; or
• A prominent notice on our website at www.dominodojo.com.

Your continued use of the Domino Dojo App or website after any changes to this Privacy Policy constitutes your acceptance of the updated Policy. If you do not agree with the revised Policy, you should discontinue your use of the Services.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Previous versions of this Policy are available upon request.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we want to hear from you. Our team is committed to addressing your privacy inquiries promptly and transparently.

We aim to respond to all privacy-related inquiries within 30 calendar days. For urgent matters (such as potential data breaches or COPPA concerns involving children), please indicate the urgency in the subject line of your email.